Thanks for the article. I design and develop software training, and I think a lot of these same rules apply: figure out the user’s pain points + clearly define the audience and the context of their product use = better user experience and more successful results (whether that’s product or product training, in my case). So I think Product Design really needs to permeate all levels of the user’s experience, not just the face of it — it may look pretty, but who cares if it doesn’t do what I need it to do; same thing with training.

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Instructional Designer, writer, photographer, wanderer, reluctant but sometimes sparkly introvert, curious one, believer in magic.

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